Building a housewife's paradise [electronic resource] : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch.

By: Deutsch, TraceyContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chapel Hill : University of North Carolina Press, c2010Description: 337 p. : illSubject(s): Supermarkets -- United States -- History -- 20th century | Grocery trade -- Social aspects -- United States -- History -- 20th century | Grocery shopping -- Social aspects -- United States -- History -- 20th century | Women consumers -- United States -- History -- 20th centuryGenre/Form: Electronic books.DDC classification: 381/.456413009730904 LOC classification: HF5469.23.U62 | D48 2010Online resources: Click to View
Contents:
Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
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Includes bibliographical references and index.

Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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