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Adding value to marketing: the role of marketing in today's profit-driven organization David P. Doyle

By: David P. DoyleMaterial type: Text

TextPublication details: London Kogan Page 1998Edition: 1stISBN: 9780749421755DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT0320

Total holds: 0

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Previous	658.8 The product manager's handbook: the complete product management resource	658.8 The product manager's handbook: the complete product management resource	658.8 The product manager's handbook: the complete product management resource	658.8 Adding value to marketing: the role of marketing in today's profit-driven organization	658.8 The master marketer: how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success	658.8 Tales from the marketplace	658.8 Marketing strategies for growth in uncertain times	Next

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