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The soul of the new consumer: anthenticity - what we buy and why in the new economy David Lewis

By: David LewisMaterial type: Text

TextPublication details: London Nicholas Brealey Pub. 2000Edition: 1stISBN: 9781857884982DDC classification: 658.83

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.83 (Browse shelf (Opens below))	Available		IACT0289

Total holds: 0

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Previous	658.82 Strategic Brand Management: building, measuring, and managing brand equity	658.82 Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity	658.82 Designing brand identity: an essential guide for the whole branding team	658.83 The soul of the new consumer: anthenticity - what we buy and why in the new economy	658.83 Consumer behavior	658.83 Consumer behavior	658.83 Consumer behavior	Next

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