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Excellence in advertising: the IPA guide to best practice Leslie Butterfield (Ed.)

By: Leslie Butterfield (Ed.)Material type: Text

TextPublication details: Boston, Mass. Butterworth-Heinemann 1999Edition: 1stISBN: 9780750644792DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT0250

Total holds: 0

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Previous	659.1 Creating Desire	659.1 Which ad pulled best?: 40 case histories on how to write and design ads that work	659.1 Advertising: what it is and how to do it	659.1 Excellence in advertising: the IPA guide to best practice	659.1 How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them	659.1 Introduction to advertising and promotion: an integrated marketing communications perspective	659.1 Advertising	Next

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