Resisting McDonaldization [electronic resource] / edited by Barry Smart.

Contributor(s): Smart, Barry | ProQuest (Firm)Material type: TextTextPublication details: London ; Thousand Oaks [Calif.] : Sage, 1999Description: x, 261 p. : illISBN: 9780857026187 (electronic bk.)Subject(s): McDonald's Corporation | Consumer behavior | Franchises (Retail trade) | Marketing | Consumption (Economics) | Capitalism | Fast food restaurants | Industrial managementGenre/Form: Electronic books.DDC classification: 303.48/2 LOC classification: HF5415.32 | .R475 1999Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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