Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

Contributor(s): Brownlie, Douglas T | ProQuest (Firm)Material type: TextTextPublication details: London : Sage, 1999Description: xii, 273 p. : illISBN: 9780857025975 (electronic bk.)Subject(s): Marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .R463 1999Online resources: Click to View
Contents:
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
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Includes bibliographical references and index.

pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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