The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.

By: Baker, Walter LContributor(s): Marn, Michael V | Zawada, Craig C | ProQuest (Firm)Material type: TextTextSeries: Wiley finance seriesPublication details: Hoboken, N.J. : Wiley, c2010Edition: 2nd edDescription: xviii, 366 p. : illISBN: 9780470632987 (electronic bk.)Subject(s): PricingGenre/Form: Electronic books.DDC classification: 658.8/16 LOC classification: HF5416.5 | .M365 2010Online resources: Click to View
Contents:
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
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Includes index.

Introduction -- Components of pricing excellence -- Transactions -- Customer value.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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