Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

By: Fisher-Buttinger, ClaudiaContributor(s): Vallaster, Christine, 1971- | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2008Description: xxi, 358 p. : illSubject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HD69.B7 | F57 2008Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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