Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Material type: TextPublication details: Hoboken, NJ : Wiley, c2008Description: xxi, 358 p. : illSubject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HD69.B7 | F57 2008Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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