Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, PhilipContributor(s): Kartajaya, Hermawan | Setiawan, Iwan | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2010Description: xvi,188 pISBN: 9780470609668 (electronic bk.)Subject(s): MarketingGenre/Form: Electronic books.LOC classification: HF5415 | .K68 2010Online resources: Click to View
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Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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