Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.

By: Tonkin, SebastianContributor(s): Whitmore, Caleb | Cutroni, Justin | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : Wiley Pub., Inc., 2010Description: xxiii, 427 p. : illISBN: 9780470769942 (electronic bk.)Subject(s): Google Analytics | Internet searching -- Statistical services | Web usage mining -- Computer programs | Internet users -- Statistics -- Data processingGenre/Form: Electronic books.LOC classification: TK5105.885.G66 | T66 2010Online resources: Click to View
Contents:
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
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Includes index.

pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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