If you build it will they come? [electronic resource] : three steps to test and validate any market opportunity / Rob Adams.

By: Adams, RobContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken : John Wiley & Sons, Inc., 2010Description: vii, 215 pSubject(s): New products -- Marketing | MarketingGenre/Form: Electronic books.LOC classification: HF5415.153 | .A33 2010Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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