Consumer research for museum marketers [electronic resource] : audience insights money can't buy / Margot A. Wallace.

By: Wallace, Margot A, 1941-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Lanham, Md. : AltaMira Press, c2010Description: vi, 179 pISBN: 9780759118102 (electronic bk.)Subject(s): Museums -- Management | Museums -- Marketing | Museums -- Public relationsGenre/Form: Electronic books.DDC classification: 069/.068 LOC classification: AM121 | .W35 2010Online resources: Click to View
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