Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.

By: Gunter, BarrieContributor(s): ProQuest (Firm)Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2000Description: 314 pISBN: 9780857022011 (electronic bk.)Subject(s): Mass media -- Research -- MethodologyGenre/Form: Electronic books.DDC classification: 302.23/07/2 LOC classification: P91.3 | .G86 2000Online resources: Click to View
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Includes bibliographical references (p. [280]-307) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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