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Marketing management / Yusniza Kamarulzaman, Nor Khalidah Abu

By: Yusniza KamarulzamanContributor(s): Keller, Kevin Lane, 1956-Material type: Text

TextPublication details: Shah Alam, Selangor : Oxford University Press, c2016Edition: 2nd edDescription: 443p. : col. ill. ; 28 cmISBN: 0273753363; 9780273753360; 9789834715311Subject(s): Marketing -- ManagementDDC classification: 658.8 YUS LOC classification: HF5415.13 | .Y64 2016

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	RELIANCE PJ Library	658.8 YUS (Browse shelf (Opens below))	Available		006241

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Previous	658.8 PRI Marketing	658.8 SCH Building a chain of customers	658.8 STE Marketing Ideas For The Small Business	658.8 YUS Marketing management /	658.8 YUS Principles of marketing /	658.8002373 SOL Marketing : real people, real choices /	658.802 HOO Competitive Positioning The Key To Market Success	Next

Includes bibliographical references and index.

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