Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Boston : Pearson Prentice Hall, 2012Edition: 14th edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN: 9780132167123; 0132167123Subject(s): MarketingDDC classification: 658.8 KOT LOC classification: HF5415 | .K636 2012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | RELIANCE PJ Library | 658.8 KOT (Browse shelf (Opens below)) | Available | 002782 |
Total holds: 0
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658.8 KOT Principles Of Marketing | 658.8 KOT Principles Of Marketing | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing for hospitality and tourism / | 658.8 MCC Basic marketing - a global managerial approach | 658.8 MCC Basic marketing : a global-managerial approach |
Includes bibliographical references and index.
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