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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary MMaterial type: Text

TextPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifteenth edition, Global editionDescription: 716 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273786993; 0273786997Subject(s): MarketingDDC classification: 658.8 KOT LOC classification: HF5415 | .K636 2014

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	BAC PJ Library	658.8 KOT (Browse shelf (Opens below))	Available		004171

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Includes index.

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