Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifteenth edition, Global editionDescription: 716 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273786993; 0273786997Subject(s): MarketingDDC classification: 658.8 KOT LOC classification: HF5415 | .K636 2014Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | BAC PJ Library | 658.8 KOT (Browse shelf (Opens below)) | Available | 004171 |
Total holds: 0
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658.8 KOT Principles of marketing / | 658.8 KOT Principles Of Marketing | 658.8 KOT Principles Of Marketing | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing for hospitality and tourism / | 658.8 MCC Basic marketing - a global managerial approach |
Includes index.
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