Market rebels [electronic resource] : how activists make or break radical innovations / Hayagreeva Rao.
Material type: TextPublication details: Princeton : Princeton University Press, c2009Description: xiii, 205 p. : illSubject(s): Social movements | Social action | Social change | Capitalism -- Social aspectsGenre/Form: Electronic books.DDC classification: 303.48/4 LOC classification: HM881 | .R36 2009Online resources: Click to ViewIncludes bibliographical references (p. [181]-195) and index.
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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