Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982Description: xii, 591 p. : ill. ; 24 cmISBN: 9780070489226Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 GUI LOC classification: HF5415.13 | .R364
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RELIANCE PJ Library | 658.8 GUI (Browse shelf (Opens below)) | Available | 011841 |
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| 658.8/7 BER Retail management : a strategic approach / | 658.8 BRI Marketing Management And Administrative Action | 658.8 GRE Naked Marketing - The Bare Essentials | 658.8 GUI Readings in marketing strategies and programs / | 658.8 INC Marketing And Selling | 658.8 INC The Best of Inc. guide to marketing and selling / | 658.8 JEF Modern Marketing |
Includes bibliographies.
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