Public relations : a practical guide to the basics / Philip Henslowe.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, c2003Edition: 2nd edDescription: viii, 152 p. : ill. ; 24 cmISBN: 9780749440725Subject(s): Public relations -- Handbooks, manuals, etc | Public relations -- Great Britain -- Handbooks, manuals, etcDDC classification: 659.2 HEN LOC classification: HD59 | .H443 2003Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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RELIANCE PJ Library | 659.2 HEN (Browse shelf (Opens below)) | Available | 011751 |
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| 659.2 CUT Effective Public Relations | 659.2 CUT Effective public relations / | 659.2 CUT Effective public relations / | 659.2 HEN Public relations : a practical guide to the basics / | 659.2 HEN Public relations : a practical guide to the basics / | 659.2 LAT Public relations : the profession and the practice / | 659.2 LAT Public relations : the profession and the practice / |
Includes bibliographical references and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
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