The development of marketing management [electronic resource] : the case of the USA, c. 1910-1940 / Kazuo Usui.
Material type: TextSeries: History of retailing and consumptionPublication details: Aldershot, England ; Burlington, VT : Ashgate, c2008Description: xii, 166 p. : illSubject(s): Marketing -- United States -- Management -- History -- 20th century | Marketing -- United States -- History -- 20th century | Marketing -- Management -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8001 LOC classification: HF5415.1 | .U88 2008Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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