Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher.

By: Fletcher, WinstonContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2008Description: 288 p., [16] p. of plates : col. illSubject(s): Advertising -- Great Britain -- History -- 20th centuryGenre/Form: Electronic books.DDC classification: 659.10941 LOC classification: HF5813.G7 | F64 2008Online resources: Click to View
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Includes bibliographical references (p. [256]-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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