Sold American [electronic resource] : consumption and citizenship, 1890-1945 / Charles F. McGovern.

By: McGovern, CharlesContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chapel Hill : University of North Carolina Press, c2006Description: xv, 536 p. : illSubject(s): Consumption (Economics) -- Political aspects -- United States -- History | Consumer behavior -- Political aspects -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 339.4/7097309041 LOC classification: HC110.C6 | M35 2006Online resources: Click to View
Contents:
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
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Includes bibliographical references (p. [465]-521) and index.

Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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