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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William FContributor(s): Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertisingMaterial type: Text

TextPublication details: New York, NY : McGraw-Hill Irwin, c2011Edition: 13th edDescription: xl, 774 p. : ill. ; 28 cmISBN: 9780073530031 (looseleaf : alk. paper); 0073530034 (looseleaf : alk. paper)Other title: Contemporary advertising [Other title] | Contemporary advertising & integrated marketing communications [Cover title]Subject(s): AdvertisingDDC classification: 659.1 ARE LOC classification: HF5821 | .B62 2011

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	RELIANCE PJ Library	659.1 ARE (Browse shelf (Opens below))	Available		002691

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Prev. ed. has title: Contemporary advertising.

Includes bibliographical references (p. 715-732) and indexes.

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