Special events : A new generation and the next frontier / Joe Jeff Goldblatt.
Material type:
TextPublication details: New York : John Wiley & Sons, c2011Edition: 6th edDescription: xviii, 382 p. : ill. (some col.) ; 25 cmISBN: 9780470449875Subject(s): Meetings -- Handbooks, manuals, etc | Promotion of special events -- Handbooks, manuals, etc | Festivals -- Handbooks, manuals, etcDDC classification: 394.2 GOL LOC classification: AS6 | .G635 2011Summary: This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
BOOK
|
RELIANCE PJ Library | 394.2 GOL (Browse shelf (Opens below)) | Available | 002861 |
Browsing RELIANCE shelves, Shelving location: PJ Library Close shelf browser (Hides shelf browser)
Includes bibliographical references (p. [331]-342) and index.
This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.
There are no comments on this title.