Integrated marketing communications: strategic planning perspective
Material type:
TextSeries: Publisher: Canada : Pearson, c2011Description: xix, 325 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780137140749Subject(s): Communication in marketing | Marketing -- Technological innovations | Sports administrationDDC classification: 796.06/98 TUC LOC classification: HF5415.123 | .T5833 2011Summary: "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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RELIANCE PJ Library | 796.06/98 TUC (Browse shelf (Opens below)) | Available | 004411 |
Total holds: 0
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| 790/.06/9 TRI The economics of leisure and tourism / | 790.1/8072 VEA Research methods for leisure and tourism / | 793.2 KAR Complete Party Planner: Over 120 delicious recipes and party ideas for every occasion | 796.06/98 TUC Integrated marketing communications: strategic planning perspective | 796.81 NEW Heritage Malaysia. | 796.959 AND Stadium Merdeka & Stadium Negara - Meniti Sejarah Kegemilangan | 808/.042 REI The process of composition / |
"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- Provided by publisher.
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