Principles of marketing : an Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Kotler, Philip | Ang, Swee Hoon | Leong, Siew MengMaterial type: TextTextPublication details: Singapore : Pearson/Prentice-Hall, 2012Edition: 3rd edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN: 9789810687533; 9810687532Subject(s): Marketing -- AsiaDDC classification: 658.870095 KOT
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Authors include: Ang Swee Hoon and Leong Siew Meng.

Includes bibliographical references and index.

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