Marketing for hospitality and tourism

By: Yusniza KamarulzamanContributor(s): Bowen, John (John T.), 1948- | Makens, James CMaterial type: TextTextPublication details: UK: Oxford University Press, c2017Description: xxiii, 383 p. : ill. (chiefly col.) ; 29 cmISBN: 978-9834722531Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 YUS LOC classification: TX911.3.M3 | Y68 2017
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Includes bibliographical references and index.

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