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Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956- [author.]Material type: Text

TextPublisher: Essex : Pearson Education Limited, 2016Copyright date: ©2016Edition: 15 [edition], Global editionDescription: 714 pages, 118 variously numbered pages : colour illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292092621; 1292092629Subject(s): Marketing -- Management -- TextbooksDDC classification: 658.8 KOT

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	RELIANCE PJ Library	658.8 KOT (Browse shelf (Opens below))	Available		006891

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Previous	658.8 INC The Best of Inc. guide to marketing and selling /	658.8 JEF Modern Marketing	658.8 KOT Principles of marketing /	658.8 KOT Marketing management /	658.8 KOT Principles of marketing /	658.8 KOT Principles Of Marketing	658.8 KOT Principles Of Marketing	Next

Includes bibliographical references and indexes.

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