Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University.

By: Fenich, George GMaterial type: TextTextPublisher: Boston : Pearson, [2015]Edition: Global editionDescription: 236 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292071749; 1292071745Subject(s): Hospitality industry -- Management | Congresses and conventions -- Planning | Meetings -- Planning | Special events -- Planning | Special events -- ManagementDDC classification: 394.2 FEN LOC classification: TX911.3.M27 | F44 2015
Contents:
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
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Includes index.

Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.

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