Future savvy [electronic resource] : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.

By: Gordon, Adam, 1964-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : American Management Association, c2009Description: x, 294 p. : illSubject(s): Business forecasting | Strategic planning | Industrial managementGenre/Form: Electronic books.DDC classification: 658.4/012 LOC classification: HD30.27 | .G67 2009Online resources: Click to View
Contents:
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
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Includes bibliographical references (p. 285-287) and index.

Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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