Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 9th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2009Online resources: Table of contents only
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RELIANCE PJ Library | 658.8 PET (Browse shelf (Opens below)) | Available | 007611 |
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| 658.8 MOR Elements Of Marketing | 658.8 PEE Customer relationship management / | 658.8 PEE Customer relationship management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PRI Marketing | 658.8 SCH Building a chain of customers | 658.8 STE Marketing Ideas For The Small Business |
Includes bibliographical references and index.
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