Designing effective Web surveys [electronic resource] / Mick P. Couper.

By: Couper, MickContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Cambridge ; New York : Cambridge University Press, 2008Description: xvii, 398 p. : col. illSubject(s): Social surveys -- Methodology | Internet surveys | Surveys -- Methodology -- Technological innovationsGenre/Form: Electronic books.DDC classification: 300.72/3 LOC classification: HM538 | .C68 2008Online resources: Click to View
Contents:
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
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Includes bibliographical references (p. 363-387) and indexes.

The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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