Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].

Contributor(s): De Chernatony, L. (Leslie) | ProQuest (Firm)Material type: TextTextSeries: European journal of marketing ; v. 42, no. 5/6.Publication details: Bradford : Emerald, 2008Description: p. 531-712Subject(s): Branding (Marketing) -- Management | MarketingGenre/Form: Electronic books.LOC classification: HF5415.1255 | .B736 2008Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.