Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.

By: Vinjamuri, David, 1964-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, Inc., c2008Description: xii, 212 pSubject(s): Branding (Marketing) -- United States -- Case studies | Entrepreneurship -- United States -- Case studies | Serendipity -- United States -- Case studies | Businesspeople -- United States -- BiographyGenre/Form: Electronic books.LOC classification: HF5415.1255 | .V56 2008Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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