The price is wrong [electronic resource] : understanding what makes a price seem fair and the true cost of unfair pricing / Sarah Maxwell.

By: Maxwell, Sarah, 1938-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 240 p. : illSubject(s): Prices | PricingGenre/Form: Electronic books.LOC classification: HB221 | .M416 2008Online resources: Click to View
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Includes bibliographical references (p. 213-231) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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