Product experience [electronic resource] / editors, Hendrik N.J. Schifferstein & Paul Hekkert.
Material type: TextPublication details: Amsterdam ; Boston : Elsevier Science, 2008Description: xxiii, 662 p. : illSubject(s): Consumers' preferences | Brand choice -- Psychological aspects | Consumer behavior | New productsGenre/Form: Electronic books.DDC classification: 658.8342 LOC classification: HF5415.32 | .P763 2008Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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