Evaluating campaign quality [electronic resource] : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton.

By: Maisel, Louis Sandy, 1945-Contributor(s): West, Darrell M, 1954- | Clifton, Brett M, 1972- | ProQuest (Firm)Material type: TextTextSeries: Communication, society, and politicsPublication details: Cambridge ; New York : Cambridge University Press, 2007Description: xiv, 155 p. : illSubject(s): Political campaigns -- United States | Elections -- United StatesGenre/Form: Electronic books.DDC classification: 324.70973 LOC classification: JK2281 | .M35 2007Online resources: Click to View
Contents:
Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.
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Includes bibliographical references (p. 145-151) and index.

Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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