Dead Fish Don't Swim Upstream : Real Life Lessons in Entrepreneurship.

By: Silverberg, Jay JContributor(s): McLean, Bruce EMaterial type: TextTextPublisher: New York : Business Expert Press, 2021Copyright date: �2021Edition: 1st edDescription: 1 online resource (228 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781637421581Subject(s): Entrepreneurship | New business enterprises | Success in businessGenre/Form: Electronic books.Additional physical formats: Print version:: Dead Fish Don't Swim UpstreamDDC classification: 658.421 LOC classification: HB615Online resources: Click to View
Contents:
Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Prologue -- Introduction -- Chapter 1: Great Ideas Become Great Businesses -- Chapter 2: Business Planning, Startup Research, and Feasibility -- Chapter 3: Launching a Business Like You Really Mean It -- Chapter 4: Resources and Foundation Building -- Chapter 5: Leadership, and How to Be a Great Business Leader -- Chapter 6: You Need to Learn to Deal With All Sorts of People -- Chapter 7: Money, Investment, and Partnerships -- Chapter 8: Marketing and Market Penetration Strategies That Actually Work -- Chapter 9: Branding Goes Way Beyond a Pretty Logo -- Chapter 10: Sales Are Your Mainstays to Survival and Growth -- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change -- Chapter 12: Operating Your Business -- Chapter 13: Dealmaking in Your Favor -- Chapter 14: Communications, Networking, and Playacting -- Chapter 15: Business Is a Game Best Played to Win -- Chapter 16: Creating Value and Net Worth -- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans -- Chapter 18: We Are Only Human: Stories From the Trenches -- About the Authors -- Index -- Adpage -- Backcover.
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Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Prologue -- Introduction -- Chapter 1: Great Ideas Become Great Businesses -- Chapter 2: Business Planning, Startup Research, and Feasibility -- Chapter 3: Launching a Business Like You Really Mean It -- Chapter 4: Resources and Foundation Building -- Chapter 5: Leadership, and How to Be a Great Business Leader -- Chapter 6: You Need to Learn to Deal With All Sorts of People -- Chapter 7: Money, Investment, and Partnerships -- Chapter 8: Marketing and Market Penetration Strategies That Actually Work -- Chapter 9: Branding Goes Way Beyond a Pretty Logo -- Chapter 10: Sales Are Your Mainstays to Survival and Growth -- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change -- Chapter 12: Operating Your Business -- Chapter 13: Dealmaking in Your Favor -- Chapter 14: Communications, Networking, and Playacting -- Chapter 15: Business Is a Game Best Played to Win -- Chapter 16: Creating Value and Net Worth -- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans -- Chapter 18: We Are Only Human: Stories From the Trenches -- About the Authors -- Index -- Adpage -- Backcover.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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