Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.

Entertainment- Education Behind the Scenes -- Foreword -- Acknowledgments -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Part I: From Then to Now: Historical Perspectives -- Chapter 1: Introduction: Entertainment-Education Behind the Scenes -- The Field of Entertainment-Education -- Changing Media Landscape -- Current Questions and Challenges -- What Are the Boundaries of Entertainment-Education, and How Much Do They Need to Focus on Narrative Drama Versus Other Forms of Storytelling? -- How Do Academic Theories in the Field of Entertainment-Education Relate to Theories of Change That Practitioners Can Apply in the Field? -- In the New Media Landscape with Multiple Screens, How Can Entertainment-Education Reach Audiences and Keep Them Engaged? -- What Works and What Doesn't Work in the Field of Entertainment-Education? -- Behind the Scenes -- References -- Chapter 2: Miguel Sabido's Entertainment-Education -- Theory of the Tone -- Entertainment-Education Projects -- Lessons Learned and Best Practices -- References -- Chapter 3: The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach -- Entertainment-Education and the Sabido Methodology -- PMC and the Whole Society Strategy -- Wide Buy-In to the Concept -- Leveraging Available Resources and Using Proven Methodologies -- Being Flexible to Adjust Formats, Platforms, and Content -- Lessons Learned and Best Practices -- References -- Chapter 4: Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era -- Narrative Strategy in the Participatory Media Age: Evolution and Community of Practice -- Theoretical Underpinnings and Practices in Entertainment-Based Narrative Strategy -- National Domestic Workers Alliance and Caring Across Generations -- Color of Change.

Define American -- Best Practices and Lessons Learned -- References -- Chapter 5: A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration -- Introduction -- Entertainment-Education Collaboration -- Villa Borghese -- Different Ways of Thinking -- Medisch Centrum West (MCW) -- Fields of Practice -- EE Media Mapping Model -- EE in the New Media Landscape -- SOUND -- SndBites -- Mark My Words -- UP2U -- Main Kuch Bhi Kar Sakti Hoon Transmedia Series -- New Partnership Arrangements -- Lessons Learned and Best Practices -- References -- Part II: From Theory to Practice -- Chapter 6: Transportation into Narrative Worlds -- How Does Transportation Lead to Change? -- Reduced Counterarguing -- Connections with Characters -- Mental Imagery -- Emotional Engagement -- Story Structure/Causality -- How Is Transportation Measured and Manipulated? -- What Determines Whether Individuals Will Be Transported? -- Features of the Story -- Match Between the Audience and the Story -- Features of the Audience -- Ethical Implications of Using Stories -- Lessons Learned and Best Practices -- References -- Chapter 7: The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions -- The Pivotal Role of Emotions in Narrative Persuasion -- Why Emotional Shifts Are Expected to Increase Engagement and Persuasion -- Does Empirical Evidence Support the Emotional Flow Hypothesis? -- Designing a Study of Emotional Shifts in a Tobacco Control Context -- What We Found -- Lessons Learned and Best Practices -- References -- Chapter 8: Music and Culture in Entertainment-Education -- Music-Based Communication -- The Power of Music -- Celebrity Capital -- Public Engagement in Music Activities -- Africa Stop Ebola -- Music in the Time of COVID-19 -- Lessons Learned and Best Practices -- References.

Chapter 9: Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study -- UNICEF's Development Agenda and the Role of C4D/SBCC -- Entertainment-Education in UNICEF -- La Peor Novela -- Assessing the Use of Communication Theory in La Peor Novela -- Extended Elaboration Likelihood Model (EELM) and the Entertainment Overcoming Resistance Model (EORM) -- Overcoming Reactance Through Character Identification, Transportation, and Sensemaking -- Lessons Learned and Best Practices -- References -- Part III: From Research to Impact -- Chapter 10: Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion -- Myanmar's Ethnic and Religious Diversity -- The Tea Cup Diaries Radio Drama -- How Research Has Shaped the Drama -- Audience Research Helped Shape the Premise of the Drama -- Characters and Plot Development Responded to How Audiences Were Reacting to the Drama -- Making and Measuring the Impact of the Drama -- Impact of Tea Cup Diaries -- Lessons Learned and Best Practices -- References -- Chapter 11: Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries -- Social Norms in Entertainment-Education -- Social Norms Constructs and Theoretical Underpinnings -- Entertainment-Education Case Studies -- India -- Mozambique -- Bangladesh -- Zambia -- Lessons Learned and Best Practices -- Conduct Rigorous Research, Starting with Formative Research -- Work in Partnership with Strong Local Researchers -- Include the Voices of Your Intended Audience Through Participatory Research -- Use Storytelling for Storytelling -- Merge Theory and Practice -- References -- Chapter 12: In Search of Entertainment-Education's Effects on Attitudes and Behaviors.

A Brief Overview of the Entertainment-Education Literature -- Evaluation and Content Creation -- Lessons Learned and Best Practices -- References -- Chapter 13: When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place -- Lessons Learned and Best Practices -- References -- Chapter 14: Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education -- Entertainment-Education as an Evolving Field -- History of the Rise of Entertainment-Education -- Keeping with the Times: Changing Definition of Entertainment-Education -- Gaps in Exemplary Entertainment-Education Projects -- Testing Narrative Persuasion in East Los High -- Nimbly Adapting Fieldwork in Main Kuch Bhi Kar Sakti Hoon -- Lessons Learned and Best Practices -- References -- Part IV: From Concept to Implementation -- Chapter 15: Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues -- Hollywood, Health &amp -- Society -- The Emergence of EE in the US -- The HH&amp -- S Approach -- Challenges of Working with US Entertainment Industry -- Research -- Case Studies -- Climate Change -- Nuclear Threats -- Transgender Inclusion -- Immigration -- Lessons Learned and Best Practices -- Collaboration over Confrontation -- Balancing Rigor and Feasibility -- Entertainment in the COVID and Post-COVID Era -- References -- Chapter 16: Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns -- Case Study: AdhaFULL -- Critical Media Effects Framework -- Breaking the Forcefield -- (Re)Designing the Grant -- (Re)Imagining the Audience -- Planning, Planning, Planning -- Adapting on the Go -- The Forcefield Pushes Back -- Lessons Learned and Best Practices -- References.

Chapter 17: Youth and Entertainment-Education -- Educational Media for Youth -- Theorizing of Behavioral Change -- Knowledge of the Audience and Intended Concepts Through Formative Research -- Summative Evaluation -- Moving from Traditional Media to New Media -- Lessons Learned and Best Practices -- References -- Chapter 18: How to Make a Living Legend: Bibliobandido as Literacy Movement Building -- Believing "As If" -- Subversive Play, the Logic of Rituals, the Carnivalesque -- Assets-Based, Invitational Entertainment-Education -- A Note on the Artist's Relationship with the Community -- Lessons Learned and Best Practices -- Involving Local Leaders -- Stakeholders' Ongoing Involvement -- Authentic Youth Voice and Leadership -- Avoid Coddling, Embrace Grit -- Porous Authorial Structure and Mutable Roles -- Building Others' Creative Leadership Capacity + Coda -- References -- Chapter 19: When Your Audience Is Your Channel: Facebook for Behavior Change -- It's About the Community, Not the Company -- The Audience Is Your Channel -- The Power of Sharing -- Facebook as a Research Tool -- Black Dog Case Study -- Best Practices and Lessons Learned -- References -- Chapter 20: Last Mile Media: A How-To Guide -- Define Your Change -- Get Your Boots Dusty -- Plan Distribution Before You Produce -- Hack the Media -- "Entertainment" Is the First E -- Leverage Commercial Competition -- Research, Research, Research (Up to a Point) -- Lessons Learned and Best Practices -- References -- Chapter 21: Epilogue: The Next Reel for Entertainment-Education -- Lessons Learned and Best Practices -- Media Channels and Distribution -- Research -- Theory -- Message Design -- Relationship Building -- Growing the Entertainment-Education Field -- Parting Thoughts from This Moment -- References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.