Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.

By: Charlesworth, Alan [author.]Material type: TextTextSeries: Marketing strategy collectionPublisher: New York, NY : Business Expert Press, 2018Description: 1 online resource (186 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781631577659Subject(s): Internet marketing | Online social networks in businessGenre/Form: Electronic books.Additional physical formats: Print version:: Social media marketing : marketing panacea or the emperor's new digital clothes?DDC classification: 658.872 LOC classification: HF5415.1265 | .C437 2018Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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