The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.

By: McKeown, Niall [author.]Contributor(s): Durkin, Mark [author.]Material type: TextTextSeries: Digital and social media marketing and advertising collectionPublisher: New York, NY : Business Expert Press, 2017Description: 1 online resource (159 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781631570346Subject(s): Electronic commerce -- Planning | Electronic commerce -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Seven principles of digital business strategy.DDC classification: 658.84 LOC classification: HF5548.32 | .M354 2017Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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