Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method / by Pete Canalichio.

By: Canalichio, Pete [author.]Material type: TextTextPublisher: Bingley : Emerald, 2018Edition: First editionDescription: 1 online resource (348 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781787437814 (e-book)Other title: Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO methodSubject(s): International business enterprises -- Management | Branding (Marketing)Genre/Form: Electronic books.DDC classification: 658.8 LOC classification: PN1997 | .C36 2018Online resources: Click to View
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Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2018).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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