Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
Material type: TextPublication details: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004Edition: 2nd edDescription: viii, 363 p. : illSubject(s): Marketing -- Examinations, questions, etc | Marketing -- Study and teaching | Marketing -- Management | Marketing -- Management -- Problems, exercises, etcGenre/Form: Electronic books.DDC classification: 658.80076 LOC classification: HF5415 | D4859 2004Online resources: Click to ViewNo physical items for this record
Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Includes bibliographies and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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