Marktorientierte Unternehmensfuhrung und digitalisierung : management im digitalen wandel / Dirk Lippold.

By: Lippold, Dirk, 1953- [author.]Material type: TextTextSeries: De Gruyter StudiumPublisher: Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2017Copyright date: 2017Description: 1 online resource (472 pages) : illustrations (some color)Content type: text Media type: computer Carrier type: online resourceISBN: 9783110531374; 9783110531220Subject(s): Management -- Technological innovations | Marketing -- Management | Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Marktorientierte Unternehmensfuhrung und digitalisierung : management im digitalen wandel.DDC classification: 658.4038 LOC classification: HD30.2 | .L577 2017Online resources: Click to View
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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