Exploring Strategy Text & Cases / Gerry Johnson, Richard Whittington, Kevan Scholes; [with the assistance of Steve Pyle].
Material type: TextPublication details: Harlow : Pearson Education, Financial Times Prentice Hall, 2011Edition: 9th edDescription: xxix, 773 p. : ill. ; 27 cmISBN: 9780273737025 ; 9780273732020 DDC classification: 658.4012Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
BOOK | BAC PJ Library | 658.4012 JOH (Browse shelf (Opens below)) | Checked out | 03/20/2025 | 3201906 | |
BOOK | BAC PJ Library | 658.4012 JOH (Browse shelf (Opens below)) | Available | 1102185 | ||
BOOK | BAC PJ Library | 658.4012 JOH (Browse shelf (Opens below)) | Checked out | 02/14/2025 | 1201741 |
Includes index.
1 Introducing Strategy Part I --
THE STRATEGIC POSITION Introduction to Par I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II --
STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III --
STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
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