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The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan.

Contributor(s): Brennan, Ross | ProQuest (Firm)Material type: Text

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TextSeries: Marketing Intelligence & PlanningNo. 5 ; v. 22.Publication details: Bradford, England : Emerald Group Publishing, c2004Description: 105 pSubject(s): Marketing | Marketing researchGenre/Form: Electronic books.LOC classification: HF5415 | .A33 2004Online resources: Click to View

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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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