Profits before people? [electronic resource] : ethical standards and the marketing of prescription drugs / Leonard J. Weber.

By: Weber, Leonard J, 1942-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Bioethics and the humanitiesPublication details: Bloomington : Indiana University Press, c2006Description: 206 pSubject(s): Pharmaceutical industry -- Moral and ethical aspects -- United States | Marketing -- Moral and ethical aspects -- United StatesGenre/Form: Electronic books.DDC classification: 174/.96151 LOC classification: HD9666.5 | .W43 2006Online resources: Click to View
Contents:
Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.
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Includes bibliographical references (p. [185]-197) and index.

Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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