NASCAR, Sturgis, and the new economy of spectacle / by Daniel Krier, William J. Swart.
Material type:
Includes bibliographical references and index.
A historical sociology of spectacle: economics and the changing modalities of the carnivalesque -- Economies of spectacle and micro-primitive accumulation: a tale of two cities -- The structure of economies of spectacle -- Paying to see: spectator markets, the outlaw biker legend and the Sturgis motorcycle rally -- Paying to be seen: sponsorship markets, branding and the management of legends -- Paying to be seen enjoying: trophy markets, display and surplus enjoyment -- Dark spectacle: authoritarianism and the aestheticization of economics -- The future of economic spectacles: virtual augmentation the dialects of aura.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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