Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.

By: Plume, Cherniece J [author.]Contributor(s): Dwivedi, Yogesh Kumar [author.] | Slade, Emma L [author.]Material type: TextTextSeries: Chandos social media seriesPublisher: Amsterdam, Netherlands : Chandos Publishing, 2017Copyright date: 2017Description: 1 online resource (184 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780081017579 (e-book)Subject(s): Social media | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Social media in the marketing context : a state of the art analysis and future directions.DDC classification: 302.231 LOC classification: HM742 | .P586 2017Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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