Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.

By: Mahoney, L. Meghan [author.]Contributor(s): Tang, Tang [author.]Material type: TextTextPublisher: Chichester, West Sussex : Wiley-Blackwell, 2017Description: 1 online resource (360 pages) : illustrations (some color)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118556948Subject(s): Internet marketing | Social media -- Economic aspects | Social changeGenre/Form: Electronic books.LOC classification: HF5415.1265 | .M34 2017Online resources: Click to View
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed October 10, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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